How we began

THIR as a brand was born in 2012 in the South Island of New Zealand during snow storm in the middle of a race. Since then, THIR has become supported as a brand by people across the sporting landscape in New Zealand and across the world. From ultra runners to sporting enthusiasts, outdoor trampers to hunters, motocross to mountain bikers, snow boarders to skiers.

Developed by athletes for athletes of all abilities, THIR is about giving it a go, wether to win or to simply participate and complete the event, and ticking off milestones. Small bites at a time is our motto, to always challenge yourself to be that little bit better. Life is too short. THATS HOW I ROLL equals THIR.

After all who needs distractions?