When we’re designing a new garment, the key question for us is always: how does this perform? The aim is to create styles so light and unrestrictive that it will allow you to concentrate on the task at hand – exceeding your own potential. This knowledge comes from within –  Our team who have diverse and unique backgrounds, from our ambassadors , from our partnership with manufacturers who have 40 years’ experience in producing sports apparel in the world, and last but not least, from our team of product testers, who are ultra-runners, everyday runners and extreme racers and adventurers.

We are continuously testing our product in both extreme and everyday environments, pushing the product beyond its limits in order to achieve perfection. Thir products goes through rigorous testing regimes, and our testing programme involves three stages:

Stage 1: Run test

The initial test, closely analysis the fit and features of the garments.

Stage 2: Condition test

Environment testing. Here we analyse the fabric and product features more closely when in different conditions.

Stage 3: Race Test

In order to be approved for commercial production, each product has to be worn to run in an ultra-marathon.

This rigorous testing means our product really works, allowing you to concentrate on the task at hand – exceeding your own potential.